Red Cross reports critical shortage, offers incentive

Indianapolis, In. — The American Red Cross is facing a critical shortage of type O blood, the blood group most needed by hospitals. With less than a two-day supply of blood available for emergency rooms, where it can be most critical, medical treatments and patient care can be directly impacted.

Red Cross officials are asking eligible type O donors to make an appointment to give as soon as possible. As a special thank you, all those who come to donate blood or platelets now through June 10, will receive a $5 Amazon.com Gift Card* via email.

“All blood types are urgently needed, but we’re facing a critical shortage of type O blood – the blood group most needed by hospitals,” said Cliff Numark, senior vice president, Red Cross Blood Services. “Because it’s vitally important for hospitals to have type O blood available when every second counts, type O donors are urged to donate now and make a point to donate often.”

The Red Cross collected approximately 11,500 fewer type O blood donations than needed to sustain a sufficient blood supply. Spring break schedules are known to decrease blood donations, and schools, including high schools and colleges, begin to host fewer blood drives in late spring as school years end. Because these drives account for about 20% of blood donations during the school year, less drives can also greatly affect the blood supply.