(Greensburg, IN) – Purdue Extension will host a MarketReady training session from 9 a.m. to 2:30 p.m. on September 18 in Greensburg.
As Indiana’s local food producers look to expand into new marketing channels, Purdue Extension says this program provides the tools and resources necessary to thrive in today’s marketplace.
The MarketReady program, originally developed by the University of Kentucky, will focus on enhancing essential skills such as product quality, food safety, insurance and risk management, which are critical components for successful wholesale selling.
The training will also include a panel of buyers to offer insights into selling to wholesale markets.
“MarketReady equips local food producers with the knowledge and confidence to take their business to the next level,” said Sarah Hanson, Purdue’s food systems coordinator. “This training helps ensure they are prepared to meet the demands of buyers while maintaining the quality of their products.”
The training will take place at Purdue Extension’s Decatur County office located at 545 South County Road 200 West.
Registration is $75 and includes lunch. Participants should register before 6 p.m. on September.10. You can find more information here.
Questions can be directed to Hanson at (765) 543-1230 or sspeedy@purdue.edu.
If you need accommodations or language services to attend this program, please contact Hanson by September 9.
Participants under 18 years of age must be accompanied by a parent or legal guardian.
Purdue Extension plans to host more MarketReady trainings across the state. Please visit puext.in/MarketReady to fill out an interest survey.
