(Indianapolis, IN) – Governor Eric J. Holcomb was joined by the Indiana Destination Development Corporation (IDDC) and the Indiana Department of Transportation (INDOT) this week at the Indianapolis Motor Speedway (IMS) to unveil new IN Indiana interstate signage welcoming visitors, or welcoming Hoosiers home.
IDDC oversaw the creation of IN Indiana to increase awareness and perception of Indiana as a place to visit, work, and live.
“This statewide project is an effort made through both the IDDC and INDOT to display and amplify the Hoosier state’s hospitality to our visitors,” said Gov. Holcomb. “We are proud to begin this project in three key locations throughout the state, with the vision of all of Indiana’s entryways featuring the IN Indiana logo as a welcome to the Hoosier state.”
INDOT will install 19 interstate signs reading “More to Discover IN Indiana” by May 26, before the influx of visitors attending the Indy 500 – the world’s single-largest sporting event.
By the end of June, INDOT will install 57 more entry signs along non-interstate routes.
“These initiatives showcase the state’s commitment to tourism and economic growth, highlighting the importance of providing an enhanced travel experience for our visitors,” said IDDC Secretary and CEO Elaine Bedel (a Batesville native). “We are thrilled to extend the reach of the IN Indiana campaign throughout the entire state. Tourists and residents will have a warm Indiana welcome whenever they cross our state borders.”
(Office of Governor Eric J. Holcomb press release)
