If you’ve ever wondered whether local radio still moves the needle in a world filled with streaming apps and podcasts, we’ve got some good news. A new in-car audio study from Audacy shows that radio advertising doesn’t just make people listen—it makes them act.
According to the study, audio ads—especially those heard on traditional radio—are driving real-world results. We’re talking about more people visiting stores, making purchases, and yes, tuning in again later. Local radio isn’t background noise. It’s a trusted voice riding shotgun with you on your daily drive—and it works.
The Numbers Don’t Lie
One of the standout findings? In-car radio ads led to a 14% increase in store visits for brands studied. That’s a measurable lift, and it’s happening during everyday moments—your morning drive, a quick trip to the grocery store, or the school pickup line.
And here’s something else that might surprise you: audio ads on radio delivered higher purchase conversion rates than those on podcasts. Radio listeners weren’t just remembering what they heard—they were acting on it.
You can read the full report for yourself right here:
👉 Audacy In-Car Audio Study Summary
Why Local Radio Still Matters
Here at WRBI, we see the power of radio every day. When we run a message for a local business, an upcoming event, or a community cause, we hear back. People show up. They get involved. And that lines up with what this study is saying nationwide.
Radio reaches people in those in-between moments when other media can’t—when you’re behind the wheel, between errands, or just enjoying a Sunday drive through Southeastern Indiana. Unlike digital ads you scroll past, radio ads are heard—and often acted on.
And let’s not forget: WRBI isn’t just a voice from somewhere out there. We’re right here—broadcasting from the heart of Batesville and connecting with Ripley, Franklin, Decatur, and Dearborn counties. From school closings to sports scores, from lost dogs to town festivals—we’re woven into your daily life.
A Win for Local Businesses and the Community
This study confirms what we’ve known all along: when local businesses invest in local radio, it works. And when listeners like you support those businesses, everybody wins.
So the next time you hear a familiar voice on WRBI talking about a sale, a fundraiser, or a Friday night fish fry, remember—you’re not just listening. You’re part of something that works.
Thanks for tuning in. And thanks for keeping local radio strong.