Indianapolis, In. — Thursday will be a very special day for The Build-A-Bear Workshop. For the first time ever, Thursday, July 12 will be “Pay Your Age Day.”
All stores in the United States, Canada and the United Kingdom will participate in the promotion.
Store officials say the event was created to kick off the “Everyday Celebration of Birthdays.”
As of July 12, customers who are 14-years-old and younger can pay their age for a Birthday Treat Bear during their birthday month- that is part of the “Count Their Candles” promotion.
To participate shoppers must enroll in the rewards program. Full details of the program are here.
