BSN SPORTS, a Varsity Brands company and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has partnered with East Central High School based in St. Leon, IN. which will provide exclusive Under Armour apparel, jerseys and equipment for athletics effective July 2018.
“Under Armour and BSN SPORTS are brands recognized by everyone in the sports world. This partnership gives us distinguished branding for our 20 sports teams, our school, and our community that provides us with the quality fit, feel and excitement that is Under Armour” Don Stonefield, Athletic Director, East Central High School
“East Central High School has as a top-notch athletic program. I am excited to partner with a top-notch apparel company like Under Armour, and the opportunities our partnership will provide for our student-athletes.” Dr. Andrew Jackson, Superintendent, Sunman-Dearborn Community Schools
BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States, offering access to more brands than any single distributor in the industry. In addition to Under Armour, BSN SPORTS is a licensed distributor for Russell, Champion, Wilson, Louisville Slugger, Oakley, Mizuno, and Easton, as well as dozens of other popular brand names.
The agreement offers a number of different incentives to the East Central High School athletic programs in terms of discounts and rebates on all products, as well as marketing and promotional opportunities.
“The partnership agreement between East Central High School, BSN SPORTS and Under Armour is a great example of the value of athletics in a school system. This strategic partnership provides the finest apparel and athletic products to the Trojans athletic teams and benefits each student athlete representing the community on the athletic field or court” said Terry Babilla, BSN SPORTS President. “We are proud to be their partner and pleased that we can elevate the student-athlete experience.”
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.