SUNMAN, Ind. – Hooker Deer Drag will be a featured on the Discovery Channel’s ‘Billy Bob’s Gags to Riches’ tonight at 10 p.m.
Steve Huster invented and received a design patent for the product that allows hunters to drag and load deer with ease.
He and his wife, Roberta, were at a trade show in Pennsylvania last February when Discovery Channel producers approached them about the show.
“I was very hesitant about it because it was pitched to us as this is a show about Jonah White, who sells the Billy Bob teeth,” Roberta recalled.
White is now the CEO of a multi-million dollar gag-gift empire and uses the show to help find new products to add to the Billy Bob line.
The couple was concerned about appearing on reality television as other shows may look to humiliate guests.
“They said it is nothing like that,” Roberta continued. “We think you have something great we love your slogan and if nothing else you will get great publicity out of it and over one million people will see the show.”
Will the Husters make a deal with Jonah White? You’ll have to watch the show to find out.
“We had to sign a confidentiality agreement,” Roberta explained.
Steve added “and we are not exactly sure what is going to be on there either!”
